Client requirement:
Organization of a promotional roadshow in shopping centers throughout the Czech Republic as part of Hasbro's marketing campaign, connected with the sales promotion of Nerf Fortnite dart blisters.
Challenge:
In collaboration with a leading toy retailer chain, we have created a unique roadshow concept, specially designed to promote Nerf Fortnite blisters. For this campaign, we had a special inflatable game arena made, with which we organized all-day events in shopping centers throughout the country for several consecutive weekends. For the client, we provided not only the construction and transport of the arena itself, but also the accompanying program on site such as various competitions, games and animation programs.
Output:
Growing public interest in Nerf Fortnite products, a successful sales promotion event.
